There is no exit from the information superhighway

There is no exit from the information superhighway

The following begins an article from Business Week: For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be. The statement is absolutely correct, as far as it goes. But, in fact,...

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Your Marketing IS Interactive

Your Marketing IS Interactive

For today’s online and connected consumer, your marketing strategy IS interactive. You have no choice. Even if your marketing strategy includes glossy brochures or television/radio ads, the consumers are responding to your marketing. Your campaign is interactive, even if you are only taking part in the conversation by releasing your brochures or ads. For example, Company X decides to...

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Does Your Business Need a Blog?

Does Your Business Need a Blog?

A business blog is an excellent (almost necessary) tool to connect to your customers and clients through social media. The blog will provide an medium for your customers to learn more about your company, services, or products and as a primary source for online interactions and business relationship. Unfortunately, when people think about blogs, they think about snippets of life concerning movie,...

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Should I Start My Own Blog?

Should I Start My Own Blog?

I’ve been blogging for many years. Because of my experience, people often ask me, “Should I start a blog?” In answer to that question, I usually ask people to consider the follow questions: First, ask yourself why you want to start a blog. If you’re hoping to make alot of money or to attract alot of readers, then your approach to blogging would be different than if you...

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What is a Blog?

What is a Blog?

You may think it’s strange that you do not know what a blog is. In fact, you’re in good company. Despite the fact that there are hundreds of millions of blogs, recent research has shown that almost 2/3 of internet users do not know what a blog is. “Blog” is a contraction of the term “weblog”. A weblog, or blog, in its simplest form, is an online journal....

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